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Sample Projects – New Media Consulting

New Media Consulting

Your Guide Through The Digital Evolution

Sample Projects

Our track record covers a wide variety of formats and platforms

Duties Included:

Served as Program Manager for project

Oversaw the design, construction, testing, and implementation of the internet, and mobile, version of the television network.

Managed multiple teams, including an international team based in India, on the project.

Designed the schedule, hired the crew, helped in the artistic direction, choice of software

Provided thorough layout designs and notes for team members to use for direction

Duties Included: Created layout design Created graphics Selected Content Researched, reviewed, selected archive images and video Constructed DVD Duties Included: Created layout design Created graphics Selected Content Researched, reviewed, selected archive images and video Constructed DVD
Duties: Co-Designed Game/Project Approved Game/Project Tested project Set development and release schedule Monitored game’s development progress Organized and managed development team Program Language Used:

Concept: Listeners were encouraged to upload their own version of jingle about Instacredit Automart for a chance to win money and be featured on an advertisement. The campaign was significant because it came to us through an agency (Turec Advertising) and was a collaborative effort between two radio broadcast companies: Clear Channel for a country music audience, and Radio One, Inc. for the hip hop audience. In addition, the client had their own website and wanted contestants and voters to be able to navigate to the respective contests from their website as well. One of NMC’s primary roles in this was to oversee all three websites’ implementation of the contest and make sure it ran smoothly. Elements: Web Ads Microsite Contest Page Social Media Text blast Duties: Serve as primary communication liaison for Radio One, Clear Channel, Turec Advertising, and Instacredit Automart regarding the development and execution of the campaign. Overseeing execution of campaign launch Create website designs and graphics for each site Create and design web ads Collect recap media Create the schedule for the different elements of the website Design the technical implementation of how the campaign would work
Concept: Have a promotional video that features a radio station personality interviewing current/former students of the school in an effort to encourage people to register for their program. Elements: Web Ads Microsite Promotional Video Social Media Duties Included: Processing order Submitting request to internal creative team for element creation Planning, shooting, editing video production Overseeing execution of campaign launch Collect recap media